Here’s a pretty good example of a pop under offer. I can’t remember where on the web I was when this offer popped into my screen but I think it’s a pretty good example of an optin offer. There are a few things that make this a good optin offer. 1. It’s targeted. The […]
Category: Email Best Practices
Two Steps to Creating Scarcity Using Email.
We all know the effect of supply and demand on pricing. If something is in short supply you expect to pay more. If something is in great demand, you expect to pay more. If there is great demand and very short supply – you will certainly pay more and I could say that item is […]
Three Ways to Get Your Winery Emails Read.
Easy to say, hard to do. One thing I know for sure, after sending millions of emails and watching the result. If you don’t think about your reader first and above all, you will lose their interest. I attended an email marketing conference recently and one presenter, from a company, who was supposed to be […]
Are Your Bulk Emails CANSPAM Compliant?
What is CANSPAM and why does it matter? As email started to become more commonly used by people who were online it was quickly discovered that if you could send 40 million emails out to random email addresses that some people would buy something. That was good news for the people sending email and good […]
Compare Your Email Marketing to Your Competitors
Here’s a test you can do to see if your email marketing is being done better than your competitors. 1. Go to your website and see how quickly you can find a place to sign up for a newsletter, free report, white paper, special offers, whatever. The point is if you can find it quickly […]
How easy is it to get OFF your optin email list?
I’ve been thinking a lot about unsubscribing lately. I receive lots of email because as part of my job, I follow some great email marketers. Even though I asked to receive almost all of the emails I receive, there are some that just aren’t any good AND they aren’t that relevant to me personally or […]
Gary Vaynerchuk Nails It–Email From Lines.
One of the big contributors to email trust is the combination of who the email is from and what the subject line is. Gary V has given me a great example of the impact of this as he makes a change to his email marketing process. Take a look at my inbox. These two […]