Borders books has a customer loyalty program called the Borders Rewards program. I thought you might be interested in the powerful email autoresponder series that is sent out once you join the program. Here are the emails in the autoresponder series that you see when you join. Check out the subject line and the date […]
Category: Email Best Practices
Three Tips for a Proper Confirmation Email.
I’ve already written about an interesting email promotion from TaylorMade Golf and now I want to point out the role a good confirmation email can play as part of a great email campaign. I registered for Project Burner to win a Burner 6-iron. Shortly after I filled out the sign up form I received this […]
A Simple Tip to Improve Your Signup Form.
Not every thing you do to improve your email marketing has to be a grand slam. You can do quite well making small, incremental improvements to your whole signup and emailing experience for your readers. Here’s a simple one you can do right now that can improve the conversion rate you get from your signup […]
Just Ask People to Sign Up On Your List.
Sorry that this example is a bit fuzzy but I was in a rush when I captured it. That doesn’t mean that it isn’t a great example of email collection. Who says you need to have a sophisticated method to start building your list. Simply ask for the email. I had lunch at this restaurant […]
Three Customer Retention Strategies Using Email.
So I’m sitting at my desk enjoying a nice latte from the Starbucks Corporation and my mind starts to drift off to different customer retention strategies my clients have been using email for. It seems kind of self-evident that you can use email to cement your customer relationships but you would be simply amazed that […]
76% of Exhibitors Do Not Send A Tradeshow Email After The Show!
I nearly fell over when I heard this tradeshow email statistic. I’ve been to shows, traveled long distances, stood on my feet for 3 days, sleep 4 hours a night, collected leads like crazy and returned home exhausted only to find a stack of things to deal with. But that just tells me that […]
Smart List Segmentation will Increase Your Sales.
You would be amazed at how many companies I come across are following the dogma of getting names on an email newsletter list and sending a newsletter each month. They spend lots of time worrying over the colors of their newsletter and the format it should be in. They often think the newsletter needs a […]
Do You Need An Email Autoresponder?
I’ve been getting lots of questions about email autoresponders lately. It seems like there is a lot of mystery about what they are and how they work. Have you ever sent an email message to someone and received an ‘Out Of Office Reply?” If so, then you have received an automatic message–an autoresponder. A piece […]
Apple’s Email Success Story
Apple has proven again and again that they know how to get things right. Over the past two years I’ve become a big fan of Apple as they get more of my disposable income. But they deserve it. Their email success story is tied to the launch of the iPad. It was a great launch. […]
Where Should I Place My Sign Up Form on My Website?
I got a question from a prospect the other day. The question was: “Where on the page should I place my sign up form?” Good question. And there is a right and wrong answer. The most viewed and most valuable real estate on a web page is the top left corner. That […]