Every now and then we like to show examples of good and not so good email marketing practices and today we thought since Ke$ha was trending in search we’d try to sign up for a fan newsletter. We had to look a bit but we did find a signup form at the very top of […]
Category: Email Best Practices
ZinMarketing Case Study On Black Stallion Winery Emails
We like to use real world examples to show how email marketing should or should not be done. We think Black Stallion Wineries of Napa, CA does a great job of email marketing. Here’s a short video to explain what is the right level of frequency to send out an email.
Create a Winning Wine Marketing Email in 3 Simple Steps.
Small wineries are pressed for time and money. Always. It’s simply the way the industry is. You have to wear many hats to make a winery work. Follow these three steps and you’ll have a winning wine marketing email (and you’ll sell some wine at the same time). And the best part. You can do […]
Five Email Newsletters Best Practices
I’ve signed up for literally hundreds of email newsletters in the past few years in order to discover what others are doing for email newsletters best practices. What I’ve discovered is quite amazing. Most companies are simply getting it wrong. Here are five simple things you can do that will make your email newsletters stand […]
Three Ways a Constant Contact Expert Can Help Your Business
We are big fans of Constant Contact–ever since we tried to figure out how to do our first mailing for a web client we had in 2004. We knew how to market but we didn’t quite get how we could build stronger client relationships using Constant Contact. But we kept at it and we kept […]
Has the Wine Industry Marketing Crowd Overlooked Email?
I wonder. These days I’m reading reports every day about how Facebook Fan Pages and Twitter accounts are the latest in how to build your direct to consumer business. At the same time, there is a very powerful wine marketing medium still being under utilized by many wineries–of all sizes. As part of my research […]
Three Email Wine Marketing Tips.
Many wineries that I talk with are interested in using email to bolster their direct to consumer sales but seem to be struggling with how to get it done properly. Here are three basic building blocks that will help you get a better result from your mailings. I’m working on the assumption for these […]
Three Unforgivable B2B Email Marketing Mistakes.
Perhaps unforgivable b2b email marketing mistakes is a bit strong but I feel like B2B marketers should know better. They should have some marketing skill in the house and not make any one of these. But alas, it’s all too common that the focus in on the wrong thing or worse you don’t have a […]
Paula Begoun Has Awesome Email Newsletter Design.
I have to say, I”m not really Paula’s prime demographic but I’m on her list and I look forward to receiving her emails. Simply because they are done right. I’ll show you why in this email review. ***I’ll be reviewing this email design from a marketing perspective rather than a pure design perspective, just so […]
The Top 10 Tips to Make Your Autoresponders Sell.
10. Make your autoresponder come from an actual person’s name–not an entity like info@ or sales@ or news@. People want to deal with people. 9. Your first autresponder message should be delivered right away. Don’t send something in the next day or anything other than RIGHT NOW. 8. Your first autoresponder message should be a […]