Groupon is in the news again lately. The combination of poor stock market performance and the firing of their CEO has writers examining and re-examining the Groupon business model. Is it an issue with a poor business model, sketchy execution, or bad executive decisions? Sure, those are issues. But you don’t build a multi-billion dollar […]
Category: Customer Retention
Where’s my email from Netflix?
I had to weigh in on the Netflix debacle that’s all over the news these days. In case you’re reading this in the future, you might remember this as the time when Netflix raised their rates as much as 60% and spun off the DVD-by-mail business to a new business called Quickster. (I know it’s […]
Steal This Customer Segmentation Strategy.
I’ve talked before about how common it is to see a company send a Newsletter out to all their customers and all their prospects that uses the same content. I think it’s a hold over from the old days when a paper newsletter was mailed out the the ‘mailing list’. And these days, with the […]
Three Customer Retention Strategies Using Email.
So I’m sitting at my desk enjoying a nice latte from the Starbucks Corporation and my mind starts to drift off to different customer retention strategies my clients have been using email for. It seems kind of self-evident that you can use email to cement your customer relationships but you would be simply amazed that […]