Finding potential customers or getting new clients may seem like a daunting task, but hiding in the shadows is not the solution. All it takes is determination, a little effort—and an email. Help is here. According to Radicati Group research and statistics, there will be 2.5 billion email users by 2014. With all those opportunities to […]
Category: Articles
Email Marketing is Still the Killer App
Technologies change over time. Phone calls, once the staple of the sales process, have been replaced by email marketing. Email effectiveness continues to remain strong mainly due to its low cost and its ability to reach more prospects. Calls suffer from issues of timing. If you call a prospect at work, when they are napping, […]
Six Tips For Working With An Email Marketing Consultant
Sometimes you might not know all the ways an email marketing consultant could help improve your email campaigns. Usually, that means knowing what you are after but if you’re not sure how an email marketing consultant can help you here are six pointers to get you pointed in the right direction. Six Tactics to Use […]
How to Write A Winning Email Newsletter in 30 Minutes or Less.
We see businesses quite often struggle with creating email newsletters or email promotions. It seems like they over think things and end up making what can be a simple process more complicated than it has to be. Follow these four steps for creating email newsletters and email promotions and you’ll spend less time worrying over […]
5 Tips to Improve Your Email Campaigns.
If your email campaigns are flat or if you are running out of email campaign ideas you might want to take these 5 tips to heart. You’ll find that a systematic approach can spur your creativity and allow you to get better results. 1. Segment your lists. One very simple thing you can do to […]
Lead Generation With Email is Harder Than You Think.
There are many facets of email marketing and lead generation using email is one of the most common requests we get at ZinMarketing.
Your Winery Website and Email are like a Wine and Food Pairing.
If you run a winery and have a website you are on your way to using technology to further your winery marketing goals. Today, most wineries have taken the steps to have an online presence. Some have been at it for over 10 years now.
Why You Shouldn’t Do Email Marketing The Old Fashioned Way.
In 2000, over 9 years ago, email marketing was pretty simple. You got someone’s email address and you sent them an email.
Email Marketing is Not Just For Big Wineries Any Longer.
What makes for great marketing? Is it the size of the budget? The reputation of the vintner? The number of medals won in competition? Is it killer PR? A flamboyant owner? A corporate owner? An experienced marketing manager? A solid strategy? A winning agency? Wonderful product placement?
Are Your Bulk Emails CANSPAM Compliant?
What is CANSPAM and why does it matter? As email started to become more commonly used by people who were online it was quickly discovered that if you could send 40 million emails out to random email addresses that some people would buy something. That was good news for the people sending email and good […]