Amy Porterfield is a Facebook marketing pro… but she is using email VERY effectively in the promotion of her own products and services. Let’s take a look. This blog post might be a bit on the longish side but you’ll see how important email marketing is even to the top social media pros. What does […]
Author: Mitch Tarr
Three Good Reasons to Outsource Your Email Marketing to an Expert
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your time or your money.
Use an Editorial Calendar for Your Email Campaign Management
After talking with hundreds of businesses about email campaigns I find one theme seems to come up again and again. Emails are rushed or last minute or late and that means you aren’t doing your best work… …but more importantly you’re probably missing out on opportunities because you don’t give yourself time and space to […]
Use Facebook Ads and a Landing Page to Build Your List
Here’s a pretty good example of a well-done ad plus landing page combo to build a list. Here’s the ad from my Facebook feed. Nothing fancy. Take note. The ad specifies “Biz Owners” in the headline. That’s a good thing. The missing link is no benefit is specified for signing up. You do learn there […]
Email Newsletter Tips and Tricks from H&M
This article is going to look a bit long but the email newsletter tips are best shown via screen cap so you can see an email newsletter campaign that is ALMOST done right. They sure are trying hard. Here’s the story. I’m in H&M with my kid and I see this newsletter sign up sign. […]
Is Groupon a good use of email marketing… or a bad one?
Groupon is in the news again lately. The combination of poor stock market performance and the firing of their CEO has writers examining and re-examining the Groupon business model. Is it an issue with a poor business model, sketchy execution, or bad executive decisions? Sure, those are issues. But you don’t build a multi-billion dollar […]
3 Powerful Ways to Build Your Email Lists
Entire books have been written about list building yet I find many top email marketing pros don’t focus enough (in my opinion) on list building. You start to work your email campaigns, you start sending emails and you find that every email generates a few unsubscribes… people who no longer want to hear from you. […]
How Hastings Books almost connected with me!
I have to admit, I still like books. The old fashioned kind. You can hold them, lift them, use them for coasters. Don’t get me wrong. I do use Kindle and iBooks to read and find that very useful too. Yesterday I was cruising the aisles at my local Hastings and I always wondered why […]
33 Ways to Collect Email Addresses
Sometimes you just need a few new ideas on where and how to collect email addresses for your business. We all pretty much agree that building your list as aggressively as possible is a key skill for email marketing success. Here are 33 ways to collect email addresses. Some are obvious and some you may […]
How Effective is the email newsletter sign up process at Zappos.com?
Zappos is know as one of the top eCommerce sites on the web. Certainly top in the eyes of Amazon.com who bought them not too long ago. I noticed recently that Zappos.com is working on building their list. How good a job are they doing at collecting email addresses? First observation I would make is […]