If you’re a marketer or own a business, you’ve heard the hype about social media marketing. You also may have experienced the distinct disappointment of a socially-driven campaign underperforming. A recent study by Custora sheds some new light on this. Email marketing is here to stay. As an email marketing specialist, maybe that statement smacks […]
Author: Mitch Tarr
Three Good Reasons to Outsource Your Email Marketing.
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. This is one of those situations where the expression, “Easier said than done” comes into play. […]
How to create an email marketing strategy for your business
Basic Email Autoresponder Examples and Tips
I often take for granted that certain styles and methods work with autoresponders and other styles and methods often have the opposite effect. Firstly, it should go without saying, using autoresponders can give you an advantage over your competition right away. Most companies and professionals don’t use them. So the simple fact of using autoresponders […]
Testing your email marketing campaigns is not for the faint of heart.
This past weekend I attended a marketing conference with a whole heap of powerful online and direct marketers. It was fantastic to see and share marketing strategies with other pros. One thing jumped out at me was how casual they were about email marketing… … yet at the same time email marketing was the cornerstone […]
10 Ways You’re Sabotaging Your Email Marketing Results
Here’s a short reflective exercise for you to do. Go through these 10 points and see if you are creating any of your own roadblocks to email marketing success. You might be surprised at the results. 1. Your email schedule slips. You put off sending your newsletter because things come up. You don’t send your […]
An Email List Building Top Ten
Email marketers know that to up your ROI, you have to build an engaged list. If your numbers are static, don’t give up. We’ve compiled a top ten list to creatively build an email list full of potential profit. Our top ten list is ranked by supporting data from a field survey conducted by MarketingSherpa […]
Be specific with your email copy
Short post… BIG impact! I’ve been seeing more and more weak email copy these days and it’s been bugging me. Bugging me because much of it has been coming from big companies or professional marketers who should know better. Finally, I isolated the issue. It’s their writing. Their email copy breaks a fundamental rule of […]
Let’s work on getting your emails opened with better subject lines!
Short post today… but a very powerful post. Subject lines are the thin edge of the wedge. If your email subject line is working you have a much better chance of getting someone to read your email message. One big piece of advice first: DON’T TRICK PEOPLE! They don’t like it and won’t respond well […]
Apple uses email as a competitive weapon
People are a bit down on Apple right now. The iPhone is 5 years old. The stock didn’t double in price again this year. New products are ho-hum. And now Samsung releases the Galaxy S4. Looks like the end is near! I laugh because this great company has stockpiled enough cash to buy Visa (the […]