If you don’t read the Motley Fool financial website you’re missing out. Not that I’m a financial wizard or anything but they exemplify good content writing which is used to drive a big list. Here’s what I mean: The creation of great content that people read, combined with an opportunity to get more information […]
Author: Mitch Tarr
Sample newsletter checklist to help you create killer e-newsletters
Part of the challenge with creating a sample newsletter for you to base your e-newsletters on is there are so many different designs and templates available that your choices can be mind-boggling. However, that’s your challenge. How do you find an email newsletter template that can showcase your awesome brand? The good news is you […]
Email campaigns, musicians, and sign up strategies
I thought you would benefit from seeing some good (and some not-so-good) email marketing practices used by top musicians… I would expect them to have a bigger Digital marketing budget than you do! Recently I discovered a new band, Lake Street Dive, so I rushed over to their website to learn more. Read this post […]
Is email marketing really a bad word?
Every now and then I have to step back and take a look at this marketing channel called email marketing and see what big picture trends are unfolding. For many, many years email marketing was an afterthought, something you did when you had time. Then the ROI reports kept coming out that email turned in […]
New Email Marketing Review for Musicians: Lake Street Dive
I discovered a new band recently, Lake Street Dive. They are FANTASTIC! So like any new fan I cruised over to their website to see what I could see. And of course, I immediately looked for an email sign up form. Once I got through the registration process I thought other musicians might appreciate a […]
Don’t Make Me Think! An email design guide to improved readability
Many years ago, when I first got interested in online and Internet marketing, I came across a book called “Don’t Make Me Think!” by Steve Krug. Hard to believe this book is now 14 years old and on it’s second edition. Two things have stuck with me from this book. One, common sense it the […]
BEWARE the crafty email marketer
Since I’m in the business, I’m on a LOT of lists. And I watch a lot of email campaign strategies. I see some really poor efforts, some very sleazy efforts and some very good strategies. Here’s what your crafty email marketer might be up to. 1. They tempt you with new offers You should be […]
Is it email or is it social?
I had an interesting conversation with a rep from a well-known inbound marketing company today.
How to Run A/B Split Tests to Improve Your Email Campaign Results
There are a group of professional marketers out there that believe strongly that tracking and measuring the ROI on your marketing money is one of the best ways to optimize your spend. They also believe that testing your marketing campaigns is one way to gain the highest possible return. I’m one of those types of […]
The changing face of email marketing!
Not too long ago it seemed like the email marketing community had a collective heart failure. CLEAR… Alas, it was just Gmail attempting to provide a better user experience by pre-sorting your incoming emails into new tabs, like the Promotions tab. The great fear was that if your ‘valuable’ emails got sent to the dreaded […]