This topic came up recently after I received an email with a broken link in it. Then I received the correction email. In the next two days I received two more emails with problems in it so I thought I should give you a strategy or two on how to deal with fixing an email […]
Author: Mitch Tarr
Let’s talk about the role of your email landing pages
Here’s a problem I’ve been seeing a lot of lately. You send an email and you have a link on your call-to-action. So far, so good. The link sends your visitor to your home page or perhaps a general page on your site. You expect that your reader will be happy to find the thing […]
An email marketing tip for executive search firms and recruiters
If you’re in the business of finding candidates which are the right fit for your clients then you are probably using email to communicate with your clients and potential candidates.
Get ready for Canadian Anti-Spam Legislation (CASL)
I’m writing this on the eve of the implementation of the CASL regulations which come into effect on July 1, 2014. Over the past few weeks, I’ve been reading various interpretations of the law and I’ve gone to the Canadian Government website to read the actual Act itself. Which leads me to say… I am […]
Follow me. Like me. Like me. Like me.
Time to talk about calls-to-action. We see the text ‘Like me’ so often these days we think it should mean something. But to a marketing professional, it means nothing… nothing. Yet you see this call-to-action thrown into every ad copy you see on a daily basis. The reason it fails as a call-to-action is that […]
How does a well-known artist build his email list?
If you haven’t seen Mr. Brainwash, and you like abstract artwork you’re in for a treat. I thought you might like to see how an artist uses the optin process to build his list. Let’s start at the beginning. Here is the home page from his site. www.MrBrainwash.com Right away you’ll notice it’s an artist […]
Perhaps we shouldn’t call it email marketing any more!
There used to be a time when you used the term email marketing and most people had a picture in their head of a marketing process that was simple. Simple, in the sense that you had a Constant Contact account. You selected your favorite template, and you sent a newsletter (usually monthly). Then you put […]
10 Email Marketing Copywriting Basics
I think email marketing copy is a very underutilized skill in your marketing arsenal. Not enough attention is paid to how to write good copy and why it’s so important to your results. Many of you may even think that it doesn’t matter what you write, it’s good enough. Truth is, email copy is perhaps […]
Bring your old sales leads back to life with this simple email campaign
If you have sales reps, or an order desk this simple email campaign will give you an immediate boost in leads and sales immediate.
Hey Mitch. Does email personalization still work?
Email personalization is a topic you hear hotly debated in marketing circles… and it has been for some time. First of all. Email personalization is the concept of including a person’s name in an email to make it more, well, personal. In so doing, it becomes more effective because the reader thinks you really are […]