INTRODUCTION: This is the beginning of a new series in our email blogs and it’s appropriate we’ve selected a company called Startups.in to review. Here is a great little company that is just starting to execute its go to market strategy. From visiting their website we can see they are doing a great job of […]
Author: Mitch Tarr
Why You Need a Monthly Email Newsletter
Most of you know that having an email newsletter is a good thing. Many of you even have the intent to create an email newsletter every month. Somehow, though, things go horribly wrong. It’s pretty rare for me to see a business where the email newsletter is a high priority… …yet it should be! If […]
A classic email collection case study: thehockeywriters.com
Sometimes I find an example of email marketing best practices that is just too good to pass up sharing. I was reading in the NHL off season to get my hockey fix, and I came across this website: http://thehockeywriters.com/ Aside from it’s great layout (and content of course), I noticed something. This simple popup showed up […]
What can we learn from Schlotzky’s email club?
If you want to do email marketing for your restaurant, here is an example of three things you might want to avoid. I was at Schlotzsky’s Deli the other day and while I was in line to order I saw this sign. Here are three things you can do to improve this campaign if you […]
Case Study: Local Restaurant New Customer Acquisition
I think one of the best ways to demonstrate good email marketing practices is to show them in real life. Here’s an example of a local promotion for new customer acquisition. You can see from the copy the offer is pretty good. Since I was interested in “$20 off my next bar tab” I had […]
Email Case Study: Smithsonian “We want you back” email campaign
Last year I let my subscription to the Smithsonian Magazine lapse. Just got too busy to do the renewal and still haven’t done it. They have my email address and from time to time I get a reminder message to renew. Sometimes these messages contain an incentive to motivate me to restart. Let’s take a […]
ZinMarketing Reviews the ALS Ice Bucket Challenge Email Strategies
I’m so envious. Somewhere, in some city, in some office, there is a marketing agency, or a marketing person, or a staff member who created the idea for the Ice Bucket Challenge. And in so doing, they created what every marketer dreams of. A bona fide, grand slam, viral marketing campaign… one that includes celebrities, […]
10 Email Campaigns You Can Run This Month
Sometimes you sit down to send an email to your list and you come up blank. When that happens you are likely to do two things. Put it off for later (which never comes), or you might be tempted to resend something you’ve done before. Here are a few simple ideas you can use to […]
Put some variety in your email subject lines
Short post today designed to help you write more compelling, interesting subject lines. Good subject lines draw you into the message where the message does its job of sending you to the landing page. With that in mind, your subject should be catch your reader’s attention and pair with the first sentence to draw the […]
My best example of an email newsletter campaign (including design)
One of my clients from a few years ago has been continuing to work on their email newsletter and I think today it is one of the BEST examples out there of how to do a newsletter… especially if one of the reasons you do a newsletter is to sell product. Let’s jump right into […]