INTRODUCTION: Each week, we select a company and review their visible email marketing tactics. We never know what’s going on behind the scenes, but there are always lessons learned by looking in the window. We don’t know this company but we were intrigued by their business. This week we review www.abacus.com We don’t know this […]
Author: Mitch Tarr
3 Advanced Email Marketing Tactics
Are you ready to take your email marketing to the next level? In today’s online commercial world, having an email marketing program is almost mandatory. Yet, many marketers do not maximize its potential. Adopting advanced strategies for your email marketing allows your business to grow faster.
3 Tips for Professional Email Marketing Newsletters
You’ve made the smart decision to start using email marketing newsletters to gain more customers and more subscribers to your website. But to achieve maximum effectiveness for your email campaign, make sure you cover these three basics for professional email marketing newsletters. 1. Lay it out clearly. When you’re designing your email newsletter, it helps […]
ZinMarketing Email Marketing Review: mailcloud.com
INTRODUCTION: Each week, we select a company and review their visible email marketing tactics. We never know what’s going on behind the scenes, but there are always lessons learned by looking in the window. This week we’re looking at mailcloud.com The first thing we do when we examine a company to review their email marketing […]
ZinMarketing Email Marketing Review: loggly.com
INTRODUCTION: Each week, we select a company and review their visible email marketing tactics. We never know what’s going on behind the scenes, but there are always lessons learned by looking in the window. We don’t know this company and haven’t worked with them directly. However, just by observing the critical first steps a company […]
31 Ways to Build Your Email List 10X Faster
There are many ways to improve on email list building – and these 31 tips will help you drastically improve the rate at which you build your list. Host webinars or other shows with other people – and market to each other’s audience Host a webinar yourself Make your lists opt-in by sending renewal messages […]
Email Marketing – Is it right for your company?
Many businesses are still unsold on the benefits of email marketing. The fact that there are several other ways to get the message across means that emails are seldom sent. This is probably worsened by what happened in the past where customers would mark particular mail as spam if they kept receiving messages that were unhelpful […]
Here’s 4 Reasons Your Email Drip Campaigns Are Failing
INTRODUCTION: Email drip campaigns, or autoresponder sequences, or trigger emails are all ways of describing a series of emails that are sent over a period of time. These emails are triggered by a specific event, typically a purchase, or opting into a list. Some examples of email drip campaigns could be: A welcome series after your […]
Email Report shows Triggered Campaigns’ Open Rates are 2.5 Times Higher
Read this great article about Yesmail Interactive’s “Email Marketing Compass” based on their analysis of 25 BILLION emails sent over a one year period ending in mid-2012. The highlights are that open rates are down overall and unique clicks have also decreased. At the same time the open rate for active email subscribers is up […]
Email Marketing Review: Bonacquisti Wine
INTRODUCTION: Our ZinMarketing Email Marketing Reviews are written so you can see a real live example of how a certain company is using email marketing and by example to show you how you improve. Up today, the Bonacquisti Wine Company in Denver. Billed as ‘Denver’s Urban Winery’, word on the street is they have a […]