According to the 2007 “Email Marketing Benchmark Guide” Survey conducted by marketingSherpa, you should test the words first. That’s because the email tests that give the highest ROI are about copy performance.
Author: Mitch Tarr
Compare Your Email Marketing to Your Competitors
Here’s a test you can do to see if your email marketing is being done better than your competitors. 1. Go to your website and see how quickly you can find a place to sign up for a newsletter, free report, white paper, special offers, whatever. The point is if you can find it quickly […]
How easy is it to get OFF your optin email list?
I’ve been thinking a lot about unsubscribing lately. I receive lots of email because as part of my job, I follow some great email marketers. Even though I asked to receive almost all of the emails I receive, there are some that just aren’t any good AND they aren’t that relevant to me personally or […]
Gary Vaynerchuk Nails It–Email From Lines.
One of the big contributors to email trust is the combination of who the email is from and what the subject line is. Gary V has given me a great example of the impact of this as he makes a change to his email marketing process. Take a look at my inbox. These two […]
Personalize your emails and increase sales.
Email is one of the most valuable communication channels with consumers than ever before. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button – and we don’t have […]
Why 100% of Your Bulk Emails Will Never Get Delivered
It’s a simple world we live in. You hit the send button and bing ‘you have mail’. . . or someone does. So it stands to reason that if you hit send to 10,000 people they will all ‘have mail’ — bing. But the systems that deliver mail over the internet are incredibly complex. They […]
What Can An Infusionsoft Expert Do For Your Business?
Infusionsoft is email marketing on steroids. It’s a bit unfair to talk about Infusionsoft and just refer to it’s email capabilities. It is so much more than that. Infusionsoft is a very powerful and flexible platform. It has a robust CRM for tracking client activities, it handles autoresponders very well, it looks after sending email […]
Wine and Marketing Professionals Gather for New Newsletter
Heavy hitters in the wine and marketing game come together in a new newsletter from Wine Marketer.