Apple has proven again and again that they know how to get things right. Over the past two years I’ve become a big fan of Apple as they get more of my disposable income. But they deserve it. Their email success story is tied to the launch of the iPad. It was a great launch. […]
Author: Mitch Tarr
Where Should I Place My Sign Up Form on My Website?
I got a question from a prospect the other day. The question was: “Where on the page should I place my sign up form?” Good question. And there is a right and wrong answer. The most viewed and most valuable real estate on a web page is the top left corner. That […]
Lead Generation With Email is Harder Than You Think.
There are many facets of email marketing and lead generation using email is one of the most common requests we get at ZinMarketing.
An email optin offer for book lovers
Here’s a pretty good example of a pop under offer. I can’t remember where on the web I was when this offer popped into my screen but I think it’s a pretty good example of an optin offer. There are a few things that make this a good optin offer. 1. It’s targeted. The […]
Your Winery Website and Email are like a Wine and Food Pairing.
If you run a winery and have a website you are on your way to using technology to further your winery marketing goals. Today, most wineries have taken the steps to have an online presence. Some have been at it for over 10 years now.
Why You Shouldn’t Do Email Marketing The Old Fashioned Way.
In 2000, over 9 years ago, email marketing was pretty simple. You got someone’s email address and you sent them an email.
Two Steps to Creating Scarcity Using Email.
We all know the effect of supply and demand on pricing. If something is in short supply you expect to pay more. If something is in great demand, you expect to pay more. If there is great demand and very short supply – you will certainly pay more and I could say that item is […]
Three Ways to Get Your Winery Emails Read.
Easy to say, hard to do. One thing I know for sure, after sending millions of emails and watching the result. If you don’t think about your reader first and above all, you will lose their interest. I attended an email marketing conference recently and one presenter, from a company, who was supposed to be […]
Email Marketing is Not Just For Big Wineries Any Longer.
What makes for great marketing? Is it the size of the budget? The reputation of the vintner? The number of medals won in competition? Is it killer PR? A flamboyant owner? A corporate owner? An experienced marketing manager? A solid strategy? A winning agency? Wonderful product placement?
Are Your Bulk Emails CANSPAM Compliant?
What is CANSPAM and why does it matter? As email started to become more commonly used by people who were online it was quickly discovered that if you could send 40 million emails out to random email addresses that some people would buy something. That was good news for the people sending email and good […]