Mitch Tarr, Author at Zin Marketing

Denny’s Aces Their Signup Form.

I have to admit I love Denny’s restaurant, so I was thrilled to see one of their locations in NorCal embracing email marketing by putting a signup form at their checkout. What’s so fantastic about this is that it demonstrates that you just don’t need a sophisticated email collection method. Paper and pen still […]

Lady Gaga with a Killer Email Marketing Campaign

So I might be outside of the Lady Gaga demographic but with all her great press, I figure her entourage is on the ball and collecting email addresses like crazy. I search Google for ‘Lady Gaga website’ to find the official site. I find it all right but I don’t see an easy way to […]

A Dentist is On the Money With His Email Campaigns

I read a great article in MarketingProfs which highlights how a dentist has embraced email marketing and used it to build a stronger relationship with his clients.

How to Make Your Email Autoresponder Work

I’ll assume you know why an email autoresponder is important and here i’ll focus on what you can do to make your email autoresponders start to pay their way.

Just Ask People to Sign Up On Your List.

Sorry that this example is a bit fuzzy but I was in a rush when I captured it. That doesn’t mean that it isn’t a great example of email collection. Who says you need to have a sophisticated method to start building your list. Simply ask for the email. I had lunch at this restaurant […]

Three Customer Retention Strategies Using Email.

So I’m sitting at my desk enjoying a nice latte from the Starbucks Corporation and my mind starts to drift off to different customer retention strategies my clients have been using email for. It seems kind of self-evident that you can use email to cement your customer relationships but you would be simply amazed that […]

76% of Exhibitors Do Not Send A Tradeshow Email After The Show!

I nearly fell over when I heard this tradeshow email statistic. I’ve been to shows, traveled long distances, stood on my feet for 3 days, sleep 4 hours a night, collected leads like crazy and returned home exhausted only to find a stack of things to deal with. But that just tells me that […]

Use Email Marketing to Build a Relationship.

This video covers the fundamental building block of email marketing–building a relationship.

Do You Need An Email Autoresponder?

I’ve been getting lots of questions about email autoresponders lately. It seems like there is a lot of mystery about what they are and how they work. Have you ever sent an email message to someone and received an ‘Out Of Office Reply?” If so, then you have received an automatic message–an autoresponder. A piece […]