Email consultants come in all shapes and sizes. Some are small one man shops and some are a team inside of a big media firm. And these days you’ll find most all companies have good testimonials.
Author: Mitch Tarr
Borders Uses a Powerful Email Autoresponder.
Borders books has a customer loyalty program called the Borders Rewards program. I thought you might be interested in the powerful email autoresponder series that is sent out once you join the program. Here are the emails in the autoresponder series that you see when you join. Check out the subject line and the date […]
Steal This Customer Segmentation Strategy.
I’ve talked before about how common it is to see a company send a Newsletter out to all their customers and all their prospects that uses the same content. I think it’s a hold over from the old days when a paper newsletter was mailed out the the ‘mailing list’. And these days, with the […]
Three Ways to Grow Your Business With Online Email Marketing.
“There are three ways and three ways only to grow your business.” I can hear these words as if they were told to me yesterday.
Three Tips for a Proper Confirmation Email.
I’ve already written about an interesting email promotion from TaylorMade Golf and now I want to point out the role a good confirmation email can play as part of a great email campaign. I registered for Project Burner to win a Burner 6-iron. Shortly after I filled out the sign up form I received this […]
Three Classic Auto Responder Mistakes!
We get asked to write auto responder sequences all the time. Generally we aren’t getting asked the right question.
A Few Thoughts on Email Performance.
I’ve just finished reading a few posts from Scott Adams’ (Dilbert) blog and I’m still smiling. How does one guy see the world so clearly?
A Simple Tip to Improve Your Signup Form.
Not every thing you do to improve your email marketing has to be a grand slam. You can do quite well making small, incremental improvements to your whole signup and emailing experience for your readers. Here’s a simple one you can do right now that can improve the conversion rate you get from your signup […]
A Three Step Method For Sales Prospecting Using Email
My clients have been using some pretty effective methods for sales prospecting using email in combination with a landing page. There isn’t anything new about this method but it seems to have fallen out of popularity as marketers forget the purpose of their email marketing programs. By following a three step sequence for your email […]
An Interesting Email Promotion by TaylorMade Golf.
I am always on the lookout for an email promotion that is well conceived and executed and I think that TaylorMade Golf has one. Here’s the offer. Here’s what makes this a great email promotion. 1. A strong offer. The offer here is to enter to win a TaylorMade Burner 6 iron. They also […]