Small wineries are pressed for time and money. Always. It’s simply the way the industry is. You have to wear many hats to make a winery work. Follow these three steps and you’ll have a winning wine marketing email (and you’ll sell some wine at the same time). And the best part. You can do […]
Author: Mitch Tarr
Three Overlooked List Segmentation Strategies.
List segmentation is easier said than one. To me the primary purpose of list segmentation is to get a feeling for and some statistics on what different parts of your list are responsive to. At the same time you’ll now start to modify your strategy based on what you learn from your email statistics. List […]
Five Email Newsletters Best Practices
I’ve signed up for literally hundreds of email newsletters in the past few years in order to discover what others are doing for email newsletters best practices. What I’ve discovered is quite amazing. Most companies are simply getting it wrong. Here are five simple things you can do that will make your email newsletters stand […]
Supercharge your B2B Sales Using Email.
B2B sales, or business to business sales have been tough in the past few years. One of the lessons I learned from my first sales manager really is as true today as it was in 1981. In our region we just finished coming off a stellar sales year. Then our region was hit with a […]
Three Ways a Constant Contact Expert Can Help Your Business
We are big fans of Constant Contact–ever since we tried to figure out how to do our first mailing for a web client we had in 2004. We knew how to market but we didn’t quite get how we could build stronger client relationships using Constant Contact. But we kept at it and we kept […]
Has the Wine Industry Marketing Crowd Overlooked Email?
I wonder. These days I’m reading reports every day about how Facebook Fan Pages and Twitter accounts are the latest in how to build your direct to consumer business. At the same time, there is a very powerful wine marketing medium still being under utilized by many wineries–of all sizes. As part of my research […]
VERSUS Locks Their Email Copywriter Out of the Room!
It’s the only explanation I can think of for the following email optin process. I’ve been following the Tour de California this week and so naturally I end up on www.Versus.com to keep on top of the latest. I can’t help myself, I look for the place where I can sign up for something. Here’s […]
How Can an iContact Expert Help You?
If you are using iContact or getting ready to use iContact then you might want to consider how an iContact expert can help you meet your business or marketing goals.
Five Reasons Internet Marketing is like Fishing.
I was thinking the other day, what might make a good metaphor for web marketing and for some reason fishing came into my mind. The more I thought about it and tested the idea, the better I liked it.
Twitter Can Help You Grow Your Email List.
Here’s an example of a simple email collection method used by Publishers Clearning House. It’s a two step process. Here’s how it works. 1. Run a Contest. You can see in the screen cap below that a Photo Contest has been created offering a $2,500 to the winning photographer. In order to win the prize […]