If your email campaigns are flat or if you are running out of email campaign ideas you might want to take these 5 tips to heart. You’ll find that a systematic approach can spur your creativity and allow you to get better results. 1. Segment your lists. One very simple thing you can do to […]
Author: Mitch Tarr
Facebook COO Says Email “Probably Going Away”
What a great headline! This story has been circulating over the web this morning and I had to chime in and provide my own headline. It reads, Facebook COO misses the point. As a professional marketing agency, one who provides email marketing services for my clients, email usage plays a critical role in our work. […]
Where Does a Vertical Response Expert Fit Into Your Plans?
First, you have to use Vertical Response for your email marketing service. Then, you have to realize that you want to do more with your email marketing. You want to send more often, write better promotions, create a stunning newsletter, and generally not feel like you should be doing something other than trying to write […]
We Can All Learn From Seth Godin.
We can all learn from Seth Godin, not only because he has a great marketing mind but he is a gifted writer with the ability to articulate marketing principles clearly. In marketing, clarity of thought and words trumps most other strategies you can adopt. Visit his blog and you’ll see this info. There is […]
A Tip From Victoria’s Secret on Building Your Email List.
Sometimes an example is the best way to show a lesson on building your email list. You know Victoria’s Secret is a mega brand. They have top notch marketers on board and follow best practices in their email campaigns. But this one really stands out. Look at the window below and I’ll give you four […]
Build Your Email Marketing List FAST!
Your email marketing list is one of the keys to success for email marketing but many companies don’t know how to go about creating their in-house list. If you do these five things you’ll soon find you have an email marketing list of eager buyers and prospects that will flood your business with new orders. […]
What Can a HubSpot Expert Do For You?
HubSpot provides an integrated platform that allows you to develop content related to your target market, get it widely distributed, and convert web traffic into sales. HubSpot has successfully done three things to ensure your success. 1. They have built an integrated platform to allow you to simply and easily create in-demand content, publish and […]
ZinMarketing Rates Ke$ha’s Email Marketing
Every now and then we like to show examples of good and not so good email marketing practices and today we thought since Ke$ha was trending in search we’d try to sign up for a fan newsletter. We had to look a bit but we did find a signup form at the very top of […]
ZinMarketing Case Study On Black Stallion Winery Emails
We like to use real world examples to show how email marketing should or should not be done. We think Black Stallion Wineries of Napa, CA does a great job of email marketing. Here’s a short video to explain what is the right level of frequency to send out an email.
The Truth About Hubspot Email Marketing.
Somewhere on the web, sometime last year I came across a company called Hubspot. They enticed me to give up my email address with a report of some sort (I don’t remember which) and I started to receive various and sundry emails from them. You know what it’s like. Your inbox is full, you are […]