I have to say. I am a big fan of IKEA. It’s not many things they don’t do well and I’d say they have some very smart marking people on board. Aside from good catalog marketing, attention-getting radio ads, and the loss-leader 99 cent breakfasts, they have a very smart and very advanced email marketing […]
Author: Mitch Tarr
Wine Sales, iPads, and Email Marketing for Wineries.
The iPad has made quite a splash this year in all industries and it was only a matter of time before innovative marketers figured out how to use the iPad to increase direct to consumer wine sales. I’ve seen a few blog posts recently which highlighted how an iPad can help collect email addresses in […]
Stop Blasting Your Email Lists: Tips For Email Success!
Guest Post. This is a guest post written by Jim Kukral, author of “Attention! This Book Will Make You Money.” Pay attention, he is right on the mark with this post. Blast is a word you need to take out of your vocabulary. Nobody wants to be blasted. If you want that, go hunting with […]
Five Opt In Email Marketing Tips for B2B Marketing.
Opt in email marketing is all the rage these days. However, I see so many mistakes I thought I would boil it down to five simple-to-follow tips so you can build your lead flow and generate more sales. 1. Offer a whitepaper or report. Many companies demonstrate that they are industry thought leaders by writing […]
What’s an Email Autoresponder and Why Do You Need One?
I think an email autoresponder is probably the biggest secret weapon in the email marketing arsenal. An email autoresponder isn’t a complicated thing. It works like this. 1. Something happens. Like someone signs up for your newsletter. 2. An email automatically gets sent. 3. Other emails follow to a predetermined timeline. Here’s a simple method […]
Top Marks for Mr Lube Email Personalization
So I’m in Vancouver, BC last week and I have some time between appointments so I figure now is as good a time as any to get the oil changed in my car. I drive into a Mr Lube oil change center and at the end of the service the attendant hands me this form. […]
Generate Leads Using Ezine Ads
Ezine ads aren’t thought about very often but make sure you test them out for your marketing. In the past 10 years many companies have been building large followings by writing Ezines with great content. Along the way some of these companies have decided that by placing ads in their Ezines they could generate a […]
No More Email Marketing Campaigns For Ben & Jerry’s!
What! Could this be the end of an era? Are email lists doomed? Did the Facebook fan page triumph? Well, not exactly. Earlier this week Ben & Jerry’s shared in their customer email that they would no longer be sending emails to their list. They are putting their efforts into their social media campaigns instead. […]
Do You Have a Newsletter Signup in Your Wine Tasting Room?
This email marketing tip for increasing list size is pretty simple. Yet most wineries don’t do it. In your wine tasting room you need a form like this one from Imagery Winery in Sonoma Valley, CA. These guys are doing three things properly. 1. They tell you what to expect. “Get the latest news […]
Live Face On Web Hits a Home Run With Their Email Marketing
Live Face On Web is a company that produces live model videos you can post on your website to tell your story and help increase conversions. The Home Run! Today I clicked on a link in an email I received and became a Live Face On Web customer. Let me share my inbox with you […]