For those of you old enough to know your 60’s TV show trivia, you’ll really like this post. Marlo Thomas starred on an ABC series from 1966 to 1971. I used to watch it in black and white…how quaint. However, she’s now launching a new book and is doing the talk circuit. She did the […]
Author: Mitch Tarr
Jim Kurkal is a Genius…Grow Your List More Quickly.
I’ve been working with Aweber for a number of years and have been a big fan of their software to support your email marketing campaigns. One reason I like Aweber is they are one email marketing service vendor who supports popup windows to help increase your signups. “I won’t ever use popups. I hate them!” […]
Email Marketing Copy – Did Anyone Read This?
I wonder sometimes if people actually read what they write.
Email Marketing for Retail – Ask for an Email Address.
Retail seems like a natural to me to be collecting email addresses at point of sale but so many just don’t do it. However those that are doing it today will be the healthy ones in the coming years. Here’s a simple example of a coupon in exchange for an email address that any […]
American Apparel Email Address Bonanza!
This is good stuff. American Apparel runs a Twitter promo to trade a special no strings offer for your email address. Then, when you link to the page to see the offer see the information they are asking for. I see all kinds of examples of great segments. They can send out promotions based […]
I Love Marie Forleo – because she gets email marketing copy.
Here’s a great example of how to write email copy to encourage people to join your list. You think that visitors on your site fill in your optin form just because you ask them. Think again. They have to have a good reason to do so. Here’s an example of good email marketing copy from […]
Sales, I’d like to introduce you to Marketing.
Lately I’ve been reading more about how one should define sales and how one should define marketing and how they are standing across the aisle looking at each other.
How to Use an iPad to Grow Your Email List.
One question I get frequently is “How do I grow my list?” I’ve shown some great examples of list building techniques here in this blog but I came across one yesterday that I thought was quite well done. Use an iPad as a data entry screen. This is a simple three step process and you’ve added […]
What Does Your Email Marketing Consultant Believe In?
I was talking with a new client today and it became apparent that one of the characteristics that had made their business successful in the past 30 years was their basic beliefs. An email marketing consutant (which we are) is no different. I felt it might help if we outline what we believe in so […]
Sales Prospecting: The Eagle and the Buffalo
Sales prospecting is something every small business and every sales rep needs to be doing–constantly.