By now you’ve probably heard of Groupon. If you haven’t, you will soon. (or visit the Groupon website and read about it) First, we can all take a lesson from the Groupon site design. Here is their sign up box where you can join their list. You should note that this ACTION form is […]
Author: Mitch Tarr
How to Use Ezine Advertising to Create Leads for Your Business
In today’s competitive environment, many small businesses are looking for ways to generate new leads. Ezine advertising is often overlooked as a simple way to reach your target audience. All you need is a little bit of work and a small budget and new leads can be yours. The strategy is quite simple. Find ezines […]
Check out Sheryl Crow’s New CD-and her email newsletter.
I’m a big fan of Sheryl Crow so I couldn’t help but rate her email marketing practices when I passed through her website this weekend. I think they take building their list seriously because there is a prominent link to the ‘Join The Official Mailing List’ on the home page. It’s above the fold […]
A/B Split Testing with iContact.
iContact does a great job as an email service provider and they have a feature which is a direct response marketer’s dream. An A/B split test is a method to put up two competing elements to see which provides the best measurable response. You’ll see it used to compare subject lines, email copy, image layout, […]
Six Tips For Working With An Email Marketing Consultant
Sometimes you might not know all the ways an email marketing consultant could help improve your email campaigns. Usually, that means knowing what you are after but if you’re not sure how an email marketing consultant can help you here are six pointers to get you pointed in the right direction. Six Tactics to Use […]
How to Write A Winning Email Newsletter in 30 Minutes or Less.
We see businesses quite often struggle with creating email newsletters or email promotions. It seems like they over think things and end up making what can be a simple process more complicated than it has to be. Follow these four steps for creating email newsletters and email promotions and you’ll spend less time worrying over […]
Tamron Runs a Contest to Build its Email List.
Don’t be afraid to make an effort to build your email list. In today’s competitive Internet it’s no longer enough just to be there, you have to put in an effort to grow your list. See the email campaign Tamron is running to build their list. This is a straight-forward method to build your […]
Why Don’t My Email Marketing Campaigns Work?
Could be one thing, could be many things, or could be something that’s been slowly building up. Go through this checklist and see how many of these areas you could improve. 1. Your collection methods. It all starts with how you are collecting your emails. The more open and transparent and more good reasons you […]
Three Good Reasons to Outsource Your Email Marketing.
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. These points apply if you are or are not using email now. 1. Skill. Do you […]
That Girl! aces the confirmation email. Thanks Marlo Thomas! Part Two.
As a kid I was a big fan of the TV show, That Girl! starring Marlo Thomas. Now I’m a fan of Marlo Thomas email marketing strategy. I wrote about her newsletter and charter member strategy earlier. Read about her advanced email marketing strategy here. This is the email I received moments after joining her […]