I sign up for email newsletters all the time. I want to see what different companies are doing with their email newsletter best practices. We also send email newsletters on behalf of our clients and we watch and monitor results to see what resonates with our client’s clients. With all of this experience, I feel […]
Author: Mitch Tarr
What’s Your Email Marketing Strategy?
The very first step we take when we work with a new client is to spend a few weeks to get to know their business as well as we can as an outsider. We do an email marketing assessment before we start writing or sending anything.
NEWS: Strongmail Study Points to Increased Budgets for Social Media in 2011
The trend now is to start to properly fund email and social media spending in many companies or to increase spending in others. Recent studies from eMarketer support this study. “Email marketers have been warming up to social media for the past year, using social elements like ‘share with your network’ and buttons to connect […]
Three Ways to Do Sales Lead Generation.
Small businesses everywhere are on the watch to generate new sales leads. You do a Google search for sales lead generation and you’ll see an array of sales lead methods to choose from.
Groupon Makes a BIG Mistake! Don’t Do This!
OK, you know I’m a big fan of Groupon.com I’ve written a few observations about their business and their brilliant use of email marketing strategies. Read the blog posts here But being big doesn’t make you perfect. Here’s an email strategy that flies in the face of their previous success. So much so, I wonder […]
At the end of the day, you have to sell something!
When I was a sales rep for IBM, I was responsible for a quota. I made the quota, they let me keep my job. It was a great relationship.
DO NOT Follow eBay’s Lead on This Email Strategy.
Every now and then I see something that is a poor use of email and have to call it out. Today eBay caught my attention with this poor email strategy. Take a look at the subject lines for emails I received from eBay during the past 30 days. Now I have the checkboxes ON […]
What Can We Learn from Black Friday Email Campaigns?
Black Friday…biggest shopping day of the year. Camping out to get a flat screen TV. Scanning the web for the very best deals. Fighting for your spot in line. Sound great. Glad I spent mine online and skipped the crowds. Here’s a list of a few of the emails I received on Black Friday and […]
Groupon-The Ultimate Email Marketing Company: Part III
What’s the big deal about Groupon.com? Considering all the recent hype that Google might want to buy them for upwards of 1 to 2 BILLION dollars something is up. But if you are planning on being a Groupon merchant, here is one strategy you MUST follow in order to make this advertising method work for […]
Groupon.com Teaches Us About the Email Marketing List-Part II
Now we’re getting somewhere. Today I read a news announcement that Google is considering buying Groupon.com That’s pretty darn good for a company that has only been around for…what, two years or so? In case you don’t know them, Groupon works like this. You sign up for a ‘deal of the day’ in the city […]