Sometimes email marketing can be a bit nerve racking. Like when you get ready to hit the send button and you know 171,345 people are about to get your message. What if you make a mistake? Maybe a spelling mistake or a link that doesn’t work. Or a message that doesn’t format properly. We learned […]
Author: Mitch Tarr
Write your email marketing copy like you would say it in person.
It’s always been true in business, people like to deal with real people. When you’re sending an email to get a message across, you should find and use a ‘voice.’ Your voice. So if you’re funny, be funny. If you are hip, be hip. If you are a detail person, be precise. Use language and […]
Your Email Sign Up Form Doesn’t Have to Be Fancy–Just Ask Apple!
I’m such a fan of Apple computers right now. They seem to be getting things right and have been for a few years now. Here’s an example of a simple and effective optin form. It isn’t fancy but it does exactly what a form is supposed to do. I’ll tell you what makes this work […]
A Common Email Marketing Newsletter Mistake
I’m a big fan of red wine, Pinot Noir in particular. So it’s no surprise I’d be interested in related info. Even though I am on over 647 wine-related email lists, this one caught my attention… …for a second. I’ll show you the email in a second but the mistake is more common than you […]
Why You Need an iContact Email Autoresponder
You probably know already we are fans of iContact, the email marketing software company which helps you to set up and run excellent campaigns. What you probably don’t know is that iContact provides a very powerful and comprehensive email autoresponder feature. You can learn more about the ins and outs of the emailautoresponder here but […]
The Toughest Part of Creating Big Email Marketing Campaigns
Have you ever been stuck in a rut? Perhaps you send a monthly email newsletter or perhaps you send out a weekly promotion or perhaps you create a new marketing campaign each month? How long before you find yourself making tweaks to an old campaign and not daring to invent an entirely new campaign? That’s […]
QR Codes Plus Email Marketing Equals Greater Profits!
Have you caught the QR code bug yet? You may have seen codes like the one below showing up at tradeshow booths, in magazines, and on store shelves. The 17 year old technology (QR stands for Quick Response) was designed to be read by scanners for quick identification. Today the scanner is your iPhone. […]
The One Where We Take a Poke at Barnes & Noble Email Newsletter
It’s awfully hard to know what goes on inside someones email campaigns because we don’t know their email marketing statistics. We don’t know their normal open rates, click rates, and sales numbers so when we look at an email newsletter format and copy, we may point out issues but it may be a home run […]
When Do You Need To Call in An Email Marketing Consultant?
Let me preface this by saying, email still rules the roost as the top performing marketing channel, according to research from the Direct Marketing Association (DMA).
Use Email to Move Leads Faster Throught the Sales Pipeline!
There is a lot more to email than just sending a newsletter or doing an email blast to get the word out.