List segmentation is a pretty important marketing skill. You never, ever have just one list of anything. You have a customer list, a previous customer list, a blue chip customer list. You might have an A-B-C list of prospects. You might have a newsletter list. You might have a mailing list, Christmas Card list, prospect […]
Author: Mitch Tarr
Three ways to improve your email marketing results!
One thing I know for sure, after sending millions of emails and watching the results, if you don’t think about your reader first and above all else, you will lose their interest. I attended an email marketing conference recently and one presenter who was supposed to be talking about email deliverability issues couldn’t help but […]
A good example of email list building by PRWEB
I’m a big fan of PRWEB.com and have used them over the years to release online news releases. They’re also pretty good marketers. I noticed this ad earlier today when I was on Facebook (during my break of course!) You can tell because the “Download Writing Great Online News Releases” offer is a powerful offer. […]
Two Steps to Email Marketing Success – Don’t be Peter Lik
If you are familiar with Peter Lik, the photographer, you’ll know he has built a huge brand based on his top quality nature shots. He’s really come a long way from his early days of selling postcards of his images in gift shops in Australia. But his organization is letting him down! There are really […]
Email Marketing for Dummies(R) Gets It Right!
I was browsing the shelves at Barnes and Noble the other day (I know what a quaint idea) and I saw this title sitting in the marketing section of the Dummies series. I couldn’t resist and took it home to review how they approached this tricky marketing channel. I’m happy to report they got […]
Where’s the money in email marketing?
Let’s not think about you for a second, let’s think about YOUR customer. Who are they? What era or age demographic are they from? Recently there has been a lot of media attention focused on the 700 million subscribers on Facebook, but spend a minute and think about who they are. If your audience is […]
When Is the BEST Time to Send Your Email Marketing Campaigns?
I get this question all the time. You’d be surprised to learn (or maybe not) that there are webinars and blog posts and reports from Email Service Providers that provide insight into this question. However, the real answer is: “It depends.” It depends on your list and your list’s behaviors. You can’t really answer this […]
An Email Marketing Tip for Restaurants and Clubs
One of the big challenges I hear from potential clients is that they are worried they don’t a big enough email list to have an impact on their business. It’s true that if you don’t have a list now, you should be working hard to get one. If I had a restaurant I would sure […]
READER SURVEY: Top 5 Email Marketing Challenges.
I’ve been compiling the results of my email marketing survey and without further ado, here are the the answers to my three questions. This number surprised even me. The good news is that people are sending something at least every month. The bad news is more than 50% are not! Email marketing is like […]
Email Marketing Strategy–Did Amazon Just Email my Kindle?
I was hosting a webinar this morning and one of the questions I was asked was now that everyone is on Facebook and Twitter should I place less emphasis on my email strategy? In a word ‘NO’, but here’s why. You have to think of email not so much as a concrete channel and more […]