I’m a fan of MAD MEN drama and even find the advertising campaign references interesting, but when I saw this post in my Facebook wall I thought I would follow along and see how well AMC did in the email optin process. Here’s the post that caught my attention. On the plus side, they are […]
Author: Mitch Tarr
Email Marketing is Still the Killer App
Technologies change over time. Phone calls, once the staple of the sales process, have been replaced by email marketing. Email effectiveness continues to remain strong mainly due to its low cost and its ability to reach more prospects. Calls suffer from issues of timing. If you call a prospect at work, when they are napping, […]
Three Reasons to Outsource Your Email Marketing.
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. These points apply if you are or are not using email now. 1. Skill. Do you […]
Three Email Marketing Techniques To Increase Your Website Traffic
Email marketing continues to be a highly effective method to promote brand awareness and sell products and services. While most people do not want a lot of clutter in their email boxes, well-crafted email marketing from a familiar vendor can be welcomed and some people even look forward to the next message. Quality email marketing […]
How We Write Email Copy Around Here For Maximum Results
In my humble opinion most people spend too much time fretting about the color and layout of their email template and way too little time focusing on the copy that makes up their email. Here’s how we write email copy here and why it produces such good results. These tips are so powerful, I”m reluctant […]
A Short Primer on Email List Rental
If you’re thinking of renting an email list, you want to understand what you’re getting yourself into, so you can decide if it’s really something that’s going to benefit you. Step One is to understand the difference between buying an email list and renting an email list. Buying an email list means that you pay […]
A List Building Strategy From Your Local Coffee Shop!
You know your marketing is a bit weak when the local coffee shop is using QR codes to build their list, and you’re not! This strategy is pretty simple… …but that doesn’t make it any less effective. In fact I’d say this is one reason it is so effective. So I’m in the coffee shop, […]
3 Advanced Email Marketing Tips
Advanced email marketing covers so much ground it can be hard to break it down into something useful in 400 words or less, so here goes. If you’re searching for advanced email marketing pointers you’re either doing the basics well and want to move to the next level OR you’re an accomplished email marketer and […]
DO NOT MAKE THESE THREE EMAIL MARKETING MISTAKES!
These three mistakes are made too often and since a picture is worth a thousand words, these three pictures are worth 3 thousand words, give or take. Email Marketing Mistake #1: Personalize your message properly. This is one of the mistakes I worry about making the most. You send a message intending to make it […]
Learn from this perfect B2B email marketing campaign.
I won a new client recently. I love them. They are a perfect fit for our email marketing strategies and I thought I would take a look at how B2B email marketing did the selling for me… …because I just took the phone call and signed the deal. No convincing, no selling, no price discounting. […]