I’ll tell you right up front I’m not going to select email newsletter software for you in this article. What I will do is give you a framework for exploring which newsletter software features are worth considering when you are ready to get serious about sending an effective e-newsletter each month.
Author: Mitch Tarr
Why Targeted Email Marketing Can Be Profitable For Your Company
The best worded, most beautiful images, and most persuasive advertisement will fail if it is sent to the wrong audience. This is why you do not see RV dealers targeting the 18-year- old demographic. Instead they target their audience towards individuals closer to retirement age. In email marketing, many overlook targeted strategies. It is common […]
The Psychology of Influence and effective email marketing
One of my favorite marketing books is: “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini. I first read it a few years back and have since re-read it twice. Its message is that powerful… for marketers that is. Dr. Cialdini outlines 6 methods of influence and explains why each method works. One of […]
Guidelines for email marketing frequency
I get one question and comment from clients and prospects fairly often. It goes something like this… “I don’t want to annoy people so I don’t want to send emails more than one per month.” Which leads to the following question… “How often should I send emails to my list?” I find that usually this […]
Design a simple and effective email marketing campaign
I’m not ashamed to say I’m a big fan of pizza. My waistline doesn’t agree but who’s in charge here. One company that I think does an excellent job and the discipline of marketing is Papa Johns. I’ve got a ton of great marketing campaigns and today’s example is a fundamental tenant of marketing that […]
Three Little Known Tips To Building Your Email Marketing List
One of the most important things you can focus on as an online marketer is email list building. The email list is the primary tool for online marketing. A quality list is the foundation of your marketing campaign. Your goal is to build a quality list. The following little known strategies will help you gain […]
Email Marketing Tips from Chris Brogan
I was poking around today looking for an idea for this blog post and I stumbled on a post by Chris Brogan. (http://www.chrisbrogan.com/inbox/) Rather than paraphrase what he said I’m going to simply cut and paste a portion of his content simply because I couldn’t agree more and I couldn’t write it any better myself! […]
Email Tips: Don’t do this with your email campaigns
This past week was Thanksgiving weekend and in addition to enjoying the time with friends and family I stole a few minutes away to keep an eye on email campaigns and noticed an error that is sure to suppress your open rates. Here’s what I saw: First. Some of you may have noticed this. […]
Email Marketing: Three Basic Steps for the Timid.
Finding potential customers or getting new clients may seem like a daunting task, but hiding in the shadows is not the solution. All it takes is determination, a little effort—and an email. Help is here. According to Radicati Group research and statistics, there will be 2.5 billion email users by 2014. With all those opportunities to […]
Email Marketing Software Can Give You Fits.
As email marketing consultants we work with many different email marketing software packages to develop winning email campaigns for our client’s accounts. You might be familiar with one or more of the following email service providers: Aweber, Constant Contact, iContact, Infusionsoft, MailChimp, Vertical Response, Campaigner or Lyris. During any given week in the past year […]