The word on the street is that sending an email newsletter is golden. It’s easy. Just grab an email template from your ESP, throw in some information about your company, add a promotion and you’re good to go. But it just doesn’t work that way. Email newsletters are a whole different beast. They act differently, […]
Author: Mitch Tarr
Watch These 5 Email Marketing Statistics Like a Hawk!
Ever since I took my first marketing workshop in 1997 I found an affinity for marketing you can measure. Not all marketers share my obsession with tracking marketing results and they quote the trite marketing citation, “I know that 50% of my marketing budget is wasted. I just don’t know which half.” Well, we know […]
The Story Behind the Founding of ZinMarketing
ZinMarketing Inc. is coming up on its 5 year anniversary and it got me to thinking what was the reason I felt there was a need for a quality email marketing agency? Going back to 2008 I had a pretty good foundation in Internet marketing. I had already worked with about 75 professionals and companies […]
Email Marketing: Don’t Be Accused of Being a Spammer
However, the line between marketing and spamming is woefully thin. Learning to recognize this line and stay on the right side of it will affect not only your marketing success but also your reputation. Email spamming is sending unsolicited email to a large number of recipients. While you might get a sale or two with […]
3 Unique Email Popup Examples
You all know those annoying popups. You’re on a site minding your own business and suddenly a window is blocking your view! Just so we’re all on the same page. It doesn’t matter that you like or dislike email popups, what matters is that if you use them properly, your sign up rate for new […]
Use an email checklist so your emails are correct when you hit ‘Send!’
I’ve been meaning to write about this topic for a while now since I noticed how easy it is to make an error in your email campaigns. It’s one thing when I send you a personal email with an occasional error in it but it’s a whole different matter when you’re sending a message to […]
Where’s my email from Netflix?
I had to weigh in on the Netflix debacle that’s all over the news these days. In case you’re reading this in the future, you might remember this as the time when Netflix raised their rates as much as 60% and spun off the DVD-by-mail business to a new business called Quickster. (I know it’s […]
Free Prize Inside – Email Marketing Lessons from Cracker Jack
What does Cracker Jack and email marketing have in common. I’ll tell you. There is one single marketing principle I see email marketers break all the time. More on that in a second. Did you know Cracker Jack has been giving away a “Toy Surprise Inside!” for over 100 years? Cracker Jack had been started […]
Proven Email Marketing Tips And Tricks For The Typical Business
Email marketing is an inexpensive, easy way to reach many customers at once. By following accepted etiquette and optimizing each message, you can interest customers without overwhelming them. Layout and Organization The layout, organization and design of your email marketing messages is crucial to their success. Put the most important information “above the fold”; […]
Reports show SEO and Email Marketing Deliver Highest ROI
Did you know that today’s edition of the New York Times contains as much information as someone living during the 1600s processed during an entire lifetime? We’re often told we live in the “Information Age”; perhaps we should call it the “Inundation Age” instead.