I thought it would help to show you what SPAM looks like in your inbox. If you’re following any of these email marketing practices, your message could be perceived as SPAM, even if its not. I got this gem in my inbox yesterday. The from address is Life.Insurance. Since it’s not someone I know, or […]
Author: Mitch Tarr
The foundation of professional email marketing campaigns
I often talk about various components of email marketing campaigns but don’t always put it in context. Here are the 10 email marketing skills you’ll need to ace to take full advantage of email marketing and get the best results possible. I’ve seen the difference between a bad campaign and a good campaign be as […]
An email marketing tip for restaurants.
I don’t see restaurants using email very often and I think they’re missing the boat. Email is such a powerful tool for bringing return visitors back to a restaurant or filling slow nights. I noticed a story last week about a restaurant that gave a discount for “well behaved kids”. The parents were proud, and […]
How do you use email personalization?
Personalization has generally been accepted as a good email marketing practice. Like all best practices there are a few myths and misconceptions associated with its usage that you should be aware of. Let’s go through some of the best ways to use personalization. Subject line Using personalized data in the subject line CAN be a […]
Email copywriter? I don’t need no stinking email copywriter!
It just seems like there are certain fields where everyone is an expert! That’s like if you go to the movies, you’re a film critic. If you eat at restaurants, you’re a chef. You drive a car, so you’re a mechanic. You watch Superbowl commercials, so you’re an ad exec. Finally, you receive emails so […]
Email Marketing Basics for Small Business
Email marketing is a powerful tool that can increase the success of virtually any small business. It is inexpensive, easy to implement and a great way to increase sales and brand loyalty. It is easy to stay in touch with current and potential customers through email marketing. All you need to begin building an email […]
6 Simple Ways to Make Your Emails Easy to Read
You create emails. You write emails. You send emails… but do your readers read your emails? Have you made it as simple as possible for your audience to digest your message? Remember, there is LOTS of competition for attention in their inbox. Here are six easy ways to make your message more readable and increase […]
Will an autoresponder series help your sales?
You might have heard of an autoresponder by another name. Sometimes it’s called an auto responder or the follow up emails might be called a drip campaign or lead nurturing, but they all are capable of doing the same thing. They take a stranger and start to build a relationship of trust. To what end? […]
Learn How to Create YOUR Email Marketing Campaigns
How do you create your email marketing campaigns? Where does the inspiration come from? We have to constantly create new campaigns for clients so we need to be on the top of our game. Here’s how we keep the creative juices flowing and generate new email marketing campaigns. First we need a plan Usually we […]
What can NBC Sports teach us about relevancy? Not much, actually.
I’ve told you more than once that relevancy is the top reason that people are responsive to your mailings and receiving non-relevant emails is the top reason people unsubscribe from your email list. And I’ve finally found a good example to show you how NOT to do it–courtesy of NBC Sports. During the month of […]