Sometimes email marketing can be a bit nerve racking.
Like when you get ready to hit the send button and you know 171,345 people
are about to get your message.
What if you make a mistake? Maybe a spelling mistake or a link that doesn’t
work. Or a message that doesn’t format properly.
We learned early on that nothing takes the place of sending a test message before you send to your entire list.
Create a separate test list in your mailing account. Make sure you have a
Gmail, Yahoo, Hotmail, AOL, Comcast, MS Outlook, and Mac email addresses in to receive the email.
Send your message to this mini test list and check for spelling, working links, formatting and if any messages get caught in the spam filters.
You’ll be amazed at how often you get a chance to fix a mistake before it goes to your entire list.
Trust me, the day you skip this step is the day you’ll send a broken link to your 18,000 best customers!