I nearly fell over when I heard this tradeshow email statistic. I’ve been to shows, traveled long distances, stood on my feet for 3 days, sleep 4 hours a night, collected leads like crazy and returned home exhausted only to find a stack of things to deal with.
But that just tells me that every lead from the show was a hard won lead. There is no way I’d be one of the 76% that don’t send at least ONE tradeshow email.
I’ll talk about some strategies for collecting tradeshow email later on the help build your lists way faster but this article is about email strategies for follow up.
My tradeshow email strategy has two mail components.
One. Send an email immediately. No one does this. And I mean no one. You get back to your office and the show is old news. You can’t remember who you met or talked to and the first professional email in your inbox to reconnect can certainly stand out.
Two. Send more than one email. And no one does this either. This is where an emailautoresponder can really make your life easy. You can automate your email sequence so the next series of emails are sent out one after the other and while you are dealing with the alligators in your office your autoresponder sequence will be out there helping you sell, sell, sell.
And for me personally, I’ll throw in a phone call or two to make sure I break through the clutter.
And in today’s competitive sales environment you MUST find a way to stand out from your competition.
This tradeshow strategy will do the trick.
Don’t forget to check out the 18 Questions You Need to Read to Improve Your Email.