A Dentist is On the Money With His Email Campaigns

I read a great article in MarketingProfs which highlights how a dentist has embraced email marketing and used it to build a stronger relationship with his clients.

Here’s a quote from the article.

My dentist gets it. He understands the power of communication. He’s not “doing social media” in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. (Could you see yourself being a fan of your dentist?) Foothill Dental doesn’t blog or answer questions on LinkedIn. It doesn’t use Gowalla or Foursquare. Foothill Dental leverages the awesome power of email marketing.

These days it almost seems if you don’t have a Twitter account, like Demi Moore, Oprah, Conan or Kevin Smith, then you are out of touch.

I think the opposite is true.

If you are focused on your customers and use email to communicate with them, then you are focused and probably doing just fine.