So I’m in Vancouver, BC last week and I have some time between appointments so I figure now is as good a time as any to get the oil changed in my car.
I drive into a Mr Lube oil change center and at the end of the service the attendant hands me this form.
It’s pretty straightforward. Asks for name and email address. It was optional but I always need to see what the offers are, so I signed up.
You’ll notice on the page they throw a few benefits at me to tell my why I should join. This is always an email marketing best practice.
Now, they know I’m a customer and the key question is . . . what will they do in order to entice me to return?
Then, 5 days later, I get an email. It is brilliant. It is simple and straight forward and there are at least 6 personalized items in the email that makes it VERY personal. And personalized emails have proven again and again to increase email marketing effectiveness.
What’s brilliant about this is that they personalize the email with not only my name and the model of my car, but they combine it with the location of the store, the phone number of the store, and the name of the store manager.
When you go to do email personalization, do you go the extra step to include items that might make the email more special?