Sometimes you just need a few new ideas on where and how to collect email addresses for your business.
We all pretty much agree that building your list as aggressively as possible is a key skill for email marketing success. Here are 33 ways to collect email addresses. Some are obvious and some you may not have considered.
One thing, if you’re doing ALL of these things, you’re in the top 1% of email marketers!
- optin form on your home page – top right/left
- optin form on every page
- optin offer in nav bar
- popup
- dedicated landing page
- landing page w video
- thankyou page
- offer white paper
- offer case study
- offer free version of your product
- offer sample of your product
- offer free evaluation
- Facebook fan page
- Facebook fan page – contest
- Facebook fan page sweeps
- trade show booth
- JV list offers
- back of business card
- ask at the point of sale-may I have your email address
- ask “do you mind if I add you to my email list?
- close every call ‘do you mind if I add you to my email list?’
- guest book
- sign up sheet
- business card draw
- import from your accounting system
- import from your crm
- your sales reps have cards in their rolodex already
- list rental campaign – make an offer to someone else’s list
- partner with a publication – make an offer to their list
- QR code scan with an offer
- take our 3 minute survey
- hand out card delivered with the bill
- check box set automatically on – join our newsletter
Hopefully, you’ve taken at least one action item from this list to put to work in your business.