There are many ways to improve on email list building – and these 31 tips will help you drastically improve the rate at which you build your list.
Host webinars or other shows with other people – and market to each other’s audience
- Host a webinar yourself
- Make your lists opt-in by sending renewal messages
- Increase the number of offers linked to email signups
- Host offline events where you can gather email addresses from others
- Promote through a partner’s newsletter with ebooks or other offers
- Use “pinning” sites like Pinterest to drive focus to email offers
- Use business pages (on Google+, Facebook, etc.) that also focus on subscriptions
- Recommend signups as the answer to problems on sites like LinkedIn
- Run a long-term Twitter signup campaign after growing your audience there
- Link to email signups in your bylines for guest blogs
- Run multiple subscription offers – some general, some narrowly targeted to a specific interest group
- Use paid search ads – for targeted subscriptions only, as others are unlikely to work
- Include “Share” buttons and encourage current subscribers to click them
- Work on email list building at trade shows and ensure those people can opt-in
- Run promotions on affiliate websites
- Create custom tabs (on Facebook and other social media) focused on email signups
- Promote contests and giveaways – with email subscription being a requirement for entry
- Use QR codes on your products, linking to special signup pages
- Create a helpful tool or resource that others sign up for
- Create new lead-generating content (ebooks, etc.) with subscription necessary to download
- Guarantee – in an obvious manner – the privacy of your subscribers
- Place a signup sheet in any physical location you run (including at events)
- Use postal mail for advertising
- Use telemarketing to encourage people to update their information
- Have an opt-in button during checkout at your online store
- Post advertisements on other sites that your readers visit
- Avoid prying for information – people don’t like that
- Place and promote a major signup form on your website
- Create How-To guides for visitors that might need help with your products
- Finally, and this is the most important one, create excellent content for your emails
There’s no need to do all of these at once – see what you can phase in at each stage of your growth process and take things a step at a time. If you do these things correctly, you’ll be able to watch your list of subscribers explode.