Are you ready to take your email marketing to the next level? In today’s online commercial world, having an email marketing program is almost mandatory. Yet, many marketers do not maximize its potential.
Adopting advanced strategies for your email marketing allows your business to grow faster.
Three Advanced Email Marketing Tactics to Try
Use these three advanced tactics you can use for your email marketing efforts:
- Segment your email marketing list. Almost every business out there has multiple customer profiles. Break down your list into logical segments. A home improvement center, for example, can break down its list into homeowners, plumbing contractors, roofing companies, etc.
This allows the business to market specials to the appropriate customers. This will increase the number of opens, clicks, and conversions because the message will be more targeted.
- Split test a small segment of your email list before you launch. Create two versions of your email message and send each one out to a subset of your email list (5000 max). Track how many of each email gets opened, receives clicks, and creates conversions.
Once you have found the winner, send it out to everyone on your list (or the targeted segment). If you are not getting the click rates you expected, try revising the message again and doing another split test. Doing this a few times is worth the time to maximize your potential profits.
- Include personalization in your email marketing message. Customers are tired of receiving impersonal marketing messages. To make a better impression, create personalized messages for each client. You can do this by using information collected in your client/prospect database.
Adding a person’s name to an email headline or message always earns a higher click rate than a generic one. Personalization goes beyond just the person’s name or the business name. Use past purchase data as a reference in the message.
Use browsing history to create a targeted discount to initiate a new purchase. Use a prospect’s location to create personalized offers.
These advanced email marketing tactics will boost your opens, clicks, and conversions. That will, in turn, increase our profit margins. If you want to boost your numbers even further, hiring an email consultant is a good investment for your business.
